April 09, 2009

Ontario211 Moves to the Big Stage

2008 was an important year for Ontario211. In spring, the Ontario provincial budget set aside more than $13 million over four years for 211 to expand 211’s capacity to reach all Ontarians.  At the end of 2008, 211 was featured in the provincial “Breaking the Cycle:  Ontario’s Poverty Reduction Strategy” as one element of “Smarter Government”. The Province committed on-going funding of $4.0 million per year to sustain 211 for all Ontarians, starting in 2012.

 This double boost from the provincial government sends an important message to 211’s partners, local United Ways and municipal governments.  211 is here to stay and together, we can ensure that all residents of Ontario can readily access the community, government and health-related services they need.

The 2008 funding announcements build on the foundation created by earlier provincial investments.  In 2006, the province provided the United Ways of Ontario with $1.4 million to expand the network from 3 sites serving 20% of the population to 8, serving over half of all Ontarians.  It also provided $3 million to develop the data base of agencies and services that forms the core of 211’s phone and web channels.

Ontario211 completed the development of its local network in 2008.  The launch of three new 211 sites, in Thunder Bay, Peel Region and Ottawa, rounded out the 211 system to 8 hubs.  In 2007 Halton Region and Windsor/Essex joined Toronto, Niagara Region and SimcoeCounty.  These eight sites now form the backbone of the system to provide 211 services to all Ontarians by 2011.  Currently, Ontario211 reaches over 6 million Ontarians (over 50% of the population) and is now developing plans to reach the other half.

This funding to expand and maintain province-wide services underpins the partnerships with local United Ways

and municipalities.  “Other funders have been waiting for this signal from the province,” said Morris.  Ontario

’s investment will help leverage additional investments in 211, and open the door to new partnership opportunities.”