Information & Referral Comprehensive I&R organizations provide a single point of access for information on community, social, health and government services. I&R service delivery follows a multi-channel model, including over-the-counter, phone, print and Internet service delivery points, all integrated through a human services database. All sectors require skilled I&R providers. I&R professionals provide one-on-one, human contact with an inquirer, often by phone or face to face.
The dual goals of I&R are (a) to facilitate access to services, and (b) to overcome the many barriers that obstruct entry to needed resources.
Thus, the purpose of I&R services may be defined as twofold: (a) to link the inquirer with an available, appropriate and acceptable service, and (b) to utilize the data of an I&R reporting system for purposes of social planning, program development, outreach, advocacy and evaluation.
Risha Levinson’s definition from New Routes to Human Services captures the complexity of effective information and referral that underlies superior customer service in the non-profit and public sector.
In addition to interpersonal and assessment skills, I&R professionals need to be able to find and interpret the information required by the customer or client. I&R is an organized set of systems of services, agencies, and/or networks that aims to facilitate universal access to human services. Through the use of an updated and readily retrievable resource file and/or automated databases, trained I&R staff link inquirers in need of information and/or services to appropriate resources in accordance with standards of professional practice. A reliable database also provides resources for advocacy, policy, programming, and social planning in the interest of promoting universal access to human services.
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InformCanada is the AIRS representative in Canada. InformOntario is the provincial association. Professional I&R certification is available in Canada through InformCanada.